Hi all! Hope you had a great holiday weekend and start to the week.
NOTE: Please let me know if you can help with any of these stories & who the expert/source is. Once I give you the green light, please answer the questions by the deadline listed. This is to ensure I don’t get a bunch of responses from people I can’t use since I can only include so many expert sources per story. Thanks!
Reminders
Please check out the intro here if you haven’t already, and don’t forget about my resources for PR professionals :)
EOD for me means 11:59pm, but the earlier the better!
If you mention a study or say “research,” please link it!
Feel free to forward this email (and future emails) to experts or PRs who may be able to help :)
NEW: Don’t use AI to generate your answers, please!
1. Story: “Core Sleep” on an Apple Watch
Publication: Parade
Sources needed: Sleep doctor
Deadline to answer questions: Monday, July 14, EOD
Questions:
Name, credentials, link to about/bio page
What does “core sleep” mean on an Apple Watch?
What are the sleep stages, and how does “core sleep” fit in? Please list and explain each stage.
How much core sleep does a person need? Please explain your answer & why core sleep is important.
How much sleep in the other stages does a person need? Please explain.
How can you get more core sleep?
What are other definitions people may have of “core sleep",” other than the Apple Watch definition?
Anything else for people to know?
2. Story: How to track your sleep on your Apple Watch
Publication: Parade
Sources needed: Sleep doctor
Deadline to answer questions: Monday, July 14, EOD
Questions:
Name, credentials, link to about/bio page
Do all Apple Watches track sleep, and/or how do you know if yours does?
What all does it track, exactly?
Please list and explain the apps on an Apple Watch that give sleep data.
How can you “tell” your Apple Watch to record your sleep?
How do you read the results on the Apple Watch sleep app?
What keywords or results should you aim for?
Anything else you want people to know?
3. Story: Someone who lowered their cholesterol in 6 weeks by swapping their breakfast (personal experience)
Publication: Parade
Sources needed: Someone who has personal experience lowering their cholesterol in 6 weeks by swapping their breakfast (yes, it has to be this specific!)
Deadline to answer questions: Monday, July 14, EOD
Questions:
Name, credentials, link to about/bio page
What did you use to eat for breakfast, and what do you eat now that’s helped lower your cholesterol? Please also share specifics (ex: 1 cup of X).
Did you get this suggestion from a website, a doctor…?
Please share timeline data (ex: one week in I lowered my cholesterol by X amount, and so on and so forth, all the way to the end of the 6 weeks).
Have you done anything else that’s helped lower your cholesterol?
Thank you!
Ashley